Hot Recycle Tips
Scale a building for a pair of jeans
February 2, 2010 by Easy Green Living · Leave a Comment
Sony Recycle Project Jeans campaign…
The tag line: From the side of the building to your behind!
Sony billboards were made into one-of-a kind jeans. Jeans were then hung on a side of the Sony Building in Tokyo, where they had previously appeared as billboards. They were sold for 15,000 yen each. Men, wearing mountain climbing gear, scaled the building to retrieve the goods for buyers!
Sony donated proceeds to restoring world landmarks.
Source: Sony Recycle Project jeans
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